Why Regularly Updating Your Website Matters (and How It Helps You Rank on Google)
Think a website is “set and forget”?
It’s a common mindset: you launch your site, tick the box, and move on. But here’s the truth - websites that sit untouched for months (or years) don’t perform as well.
Why? Because Google, and more importantly your clients, are both looking for signs that your business is active, relevant, and trustworthy. A website that looks stale sends the opposite signal.
What happens when a site goes stale
Outdated info.
→ Old prices, outdated services, or a “last updated” blog from two years ago can make people doubt your professionalism.Lower Google visibility.
→ Search engines prefer fresh, accurate content. If your site sits unchanged, it can slip down in rankings over time.Lost opportunities.
→ Without new content (like blogs, case studies, or client stories), you miss chances to showcase your expertise and attract leads.
The positive side of keeping it fresh
The good news? You don’t need to overhaul your site every month. Even small updates show both Google and your clients that you’re active and engaged.
Update a blog or add a new one.
Refresh your homepage with a new testimonial.
Add a recent project or client story.
Tweak service descriptions as your business evolves.
These little changes stack up, building momentum and keeping your site working harder for you.
How I make it simple & stress-free
I know small business owners don’t have hours to “tinker” with their sites. That’s why part of my process is making updates manageable:
I help you spot the areas that need a refresh (instead of updating for the sake of it).
I keep the tech side light so you can add new content without headaches.
Or, if you’d rather not touch it at all, I can handle the updates for you so it’s stress-free.
Because ultimately, the value isn’t just in launching a shiny new site - it’s in keeping it alive and relevant over time.
FAQs
Q: How often should I update my website?
A: Aim for something new every few weeks even if it’s small. A fresh blog post, a new testimonial, updated service info, or a recent photo all show life. Think of your website like your shopfront if it never changes, people wonder if you’re still active.
Q: Does updating my site really help SEO?
A: Yes. Google looks for signs that your site is active and trustworthy. Fresh content helps you stay visible in search results and gives you opportunities to target new keywords.
Q: I don’t have time to write blogs - what else can I do?
A: Updates don’t have to be big. A quick client story, a changed heading, or even swapping out photos all count. Outsourcing is another great option! The key is consistent activity, not perfection.
Ready to take the next step?
If your website’s been sitting untouched, let’s breathe some new life into it. My Small Business Website Design services make it simple & stress-free to keep your site up to date and working for you.
Not sure where to start? A quick Website Audit will highlight what needs a refresh so you can focus on what matters most.
Missed Part 6? Go back and read What to Look Out For When Moving Your Website to a Different Platform to learn how to make a smooth transition without the risks.
This article is part of my 8-part Small Business Website Design Series:
Small Business Website Design: What You Need to Know Before You Start
Do You Really Need a Small Business Website? (The Answer is Yes)
How to Write Website Copy for Small Business That Converts
Website Design for Small Business: Simple, Affordable, and Effective
Business Website Design: How to Stand Out From the Competition
What to Look Out For When Moving Your Website to a Different Platform
Why Regularly Updating Your Website Matters (and How It Helps You Rank on Google) - you are here
Landing Pages: What They Are and Why Small Businesses Need Them
