Marketing Expertise
for NZ business

Is it time to oursource your marketing?

With our Tailored Marketing Support, you get more than just posts and planning - you get a marketing partner who understands your voice, your rhythm, and your clients.

From strategy to content creation and light automation, we make sure your marketing stays consistent, aligned, and effortless - so you can focus on the parts of business you love most.

Keep scrolling to explore our simple support packages and see how organic marketing NZ, email marketing and social media can come together to create your strong authenic brand.

Reach out to Michelle today

Let's streamline your process

Free up your time spent on marketing

Gain consistency in key messaging

And show up consistently online

AI-optimised marketing and search visibility

As the world of marketing ever changes it has never been more important to have an expert in your corner who understands how to connect your organic marketing NZ content strategy to maximise your search visibility across everything! From Google Business Profile, to social media to website content.

Search is changing. It’s no longer just about ranking on page one – it’s about being visible in AI search results, Google AI Overviews, and conversational search tools.

What does AI Optimisation mean? And what do I need to know for my business

How do I optimise my business for AI search?

Optimising for AI search involves structured content, clear service positioning, FAQ schema, consistent keyword usage, and semantic clarity across your website and social platforms.

Does social media help with SEO?

Yes - when captions include clear service keywords, location references, and natural language descriptions of what you do. AI tools now scan social content to understand brand authority and topic relevance.

What is AIO (AI Optimisation)?

AI Optimisation focuses on structuring content so AI search tools can easily understand, summarise and recommend your business in conversational search results.

Strategic social content built for visibility

Social media is no longer just about engagement. It’s part of your search footprint.

Captions are written intentionally to include:

Service-based keywords
Local search signals
Industry terminology
Natural language phrasing people actually search

This helps your content:

Appear in AI-driven search results
Support your website SEO
Reinforce your authority in your niche
Strengthen brand consistency across platforms

Every post contributes to your digital footprint - not just your feed.

CLIENT RESULTS FROM OUTSOURCING SOCIAL MEDIA TO US

Can social media content improve search visibility?

Yes. Search engines and AI tools scan public content to understand brand authority, services, and location relevance.

Do you include keywords in captions?

Yes - but naturally. Captions are written for humans first, structured second.

Get Tailored Marketing Support with our Social Media Packages

Plan & Post - $350 per month

2 posts per week to Facebook and reposted to Instagram

Photos and captions supplied by you.

For business owners who want direction & accountability, but create their own content.

Includes:

Monthly 30 min Content Strategy Session
Calendar themes & prompt ideas
You create designs and supply photos/videos
We post your content for you

YOUR CONTENT OUR SUPPORT

Tweak & Flow - $495 per month

3 posts per week to Facebook and reposted to Instagram.

Photos and caption ideas supplied by you.

For business owners who can create content but want help shaping it & staying consistent.

Includes:

Monthly 45 min Content Strategy Session
Light calendar with structure & scheduling
You provide photos, videos, & caption ideas
We refine your captions for clarity tone, & flow
We post your content for you

YOUR CONTENT WITH OUR TWEAKS

Done & Dusted - $995 per month

3 posts per week to Facebook and reposted to Instagram

Canva created & scheduled for you.

For business owners who want to hand it over and know it's handled with strategy & care.

Includes:

Monthly 60 min Strategic Planning Session
Canva content creation to match your brand
You provide caption ideas and we refine for clarity, tone & flow
Revision round for minor edits
We post your content for you
Monthly content performance snapshot/report

SOCIAL MEDIA FULL SUPPORT

Email marketing remains one of the highest-converting marketing channels

- when it’s structured properly.

This isn’t about sending occasional updates. It’s about building intentional communication systems that support your sales process long after an enquiry is made.

I help small business owners implement:

Automated enquiry and welcome sequences
Lead nurture campaigns
Re-engagement workflows for past clients
Segmented lists based on behaviour and interests
Ongoing value-driven newsletters
CRM-connected follow-up systems

Your website, CRM, organic marketing NZ strategy and email marketing should work together - not sit in isolation.

When these systems are aligned, you create:

Stronger lead conversion
Better client retention
Repeat business opportunities
Referral momentum
Consistent brand positioning across channels

Platforms supported include ActiveCampaign, MailerLite, Flodesk, HubSpot and CRM-integrated systems.

Why is email marketing important for small businesses?

Email marketing supports lead conversion, client retention and long-term relationship building. When integrated with your CRM and sales process, it becomes a structured growth tool rather than a one-off marketing task.

Can email marketing be automated?

Yes. Automated sequences can be triggered by enquiries, bookings, downloads or sales activity, ensuring consistent follow-up without manual effort.

Can email marketing be done incorrectly?

Yes - and it can create compliance and deliverability issues if not structured properly.

New Zealand anti-spam legislation requires consent-based communication. Sending emails without clear opt-in, purchasing lists, or continuing to email disengaged subscribers can negatively impact your sender reputation.

Email platforms monitor engagement rates. Large numbers of unopened emails, spam complaints, or inactive contacts can reduce deliverability - meaning even your legitimate emails may stop reaching inboxes.

Want to Go Deeper on Deliverability?

If you’re wondering why your emails aren’t landing or why open rates seem off - you’re not alone.

Inbox rules have changed a lot over the past year.

Learn what’s changed, what still works, and how to keep your list clean and your messages out of spam.

Read our latest blog on Email Deliverability in 2026 → Book a free marketing discovery call

Our process - we keep it simple, strategic and stress-free.

No guessing, no chasing just a clear monthly rhythm that helps you stay visible without the overwhelm.

From Planning to Publishing

Your month at a glance:

Week 1: Strategy session
Week 2: You send through content
Week 3: We create or refine your posts
Week 4: You approve, we schedule

Posts go live the following month

What Support Can Really Feel Like

Overwhelmed in her business, one client handed over her social media to us.

We brought structure, clarity and consistency giving her the breathing space to focus on showing up for her clients. With gentle guidance, she started showing up more confidently in her business too building connection, visibility and trust with her audience.

SEE OUR DESIGNS HERE

Jen Harrap Health & Fitness who handed over her social media to us

Not sure
if it is right for you?

Got questions? You’re not the only one!

Here are some of the things our clients often ask before we start working together and our honest answers to help you feel confident moving forward.

Do I need to be on every platform?

Nope. We help you focus on the platforms where your ideal clients actually are — and where you feel comfortable showing up.

What if I don’t have any photos?

That’s okay! We can help guide you on what to capture, or use your existing brand elements to keep things cohesive.

Can I still get results without showing my face?

Yes. There are plenty of ways to build trust and visibility without being on camera all the time. We work with your preferences.

How far in advance do I need to be organised?

We work to a monthly rhythm, so content ideally needs to be finalised at least 7 business days before posting begins. Don’t worry — we’ll guide you through what’s needed and when.

Do I need to use Canva or know design?

Nope. Depending on your package, we can create content for you or just polish what you provide. You don’t need to be a designer to show up well online.

What if I’m not good at writing captions?

You’re not alone! We can help refine what you’ve written or start from scratch (depending on your package). Your voice — just clearer, more confident, and aligned.

Will this actually save me time?

Yes. Once we get into a rhythm, you’ll spend less time second-guessing what to post and more time doing what you do best — serving your clients.

Can I still be involved in the creative process?

Absolutely. This is a collaboration, not a takeover. You stay as involved as you’d like — we’re here to support, not replace.

What if I want to have more weekly posts or different platforms, than stated in the packages?

That’s okay! We can tailor each package to suit how many posts you would like and which platforms you would like to use.