Tailored Marketing Support for NZ businesses
With my Tailored Marketing Expertise and Services - you get more than just posts and planning - you get a marketing partner who understands your voice, your rhythm, and your clients.
From strategy to content creation and light automation, I make sure your marketing stays consistent, aligned, and effortless - so you can focus on the parts of business you love most.
Keep scrolling to explore our simple support packages and see how organic marketing NZ, email marketing and social media can come together to create your strong authenic brand.
Let's streamline your process
Free up your time spent on marketing
Gain consistency in key messaging
And show up consistently online
You need a social content strategy that supports your online visibility:
Social media is no longer just about engagement. It’s part of your search footprint.
Captions are written intentionally to include:
Service-based keywords
Local search signals
Industry terminology
Natural language phrasing people actually search
This helps your content:
Appear in AI-driven search results
Support your website SEO
Reinforce your authority in your niche
Strengthen brand consistency across platforms
Every post contributes to your digital footprint - not just your feed.
"Before working with Michelle, everything in my business felt busy but disconnected. I had good intentions and lots of activity, but no clear plan tying my marketing, systems and client experience together, and I constantly felt like I was running to keep up.
Michelle came in and calmly made sense of it all. She helped me get clear on what I’m really known for, where my time and money are best spent, and how to turn that into simple, doable steps. Michelle can see the big picture and then help me actually move towards it. She keeps me accountable, breaks things into clear actions and takes care of the tasks that would otherwise stay on my list forever.
She has this magic ability to take what’s in my head, make sense of it and turn it into words, systems and marketing that sound like me. I can give her the pieces of the puzzle and she drafts, refines and implements, which gives me back time to focus on the parts of the business only I can do and really enjoy.
Most importantly, I now feel in control instead of overwhelmed. Michelle is strategic, honest, and genuinely invested in my business. She doesn’t just ‘do tasks’, she thinks like a partner, asks the right questions and isn’t afraid to tell me when there’s a better way. I would recommend her to anyone who wants a smarter, more sustainable way to grow their business"
What is AI Optimisation?
AI is changing the marketing game - how to get found online?
As the world of marketing ever changes it has never been more important to have an expert in your corner who understands how to connect your organic marketing NZ content strategy to maximise your search visibility across everything!
From Google Business Profile, to social media to website content.
Search is changing. It’s no longer just about ranking on page one – it’s about being visible in AI search results, Google AI Overviews, and conversational search tools.
What is AIO (AI Optimisation)?
AI Optimisation focuses on structuring content so AI search tools can easily understand, summarise and recommend your business in conversational search results.
How do I optimise my business for AI search?
Optimising for AI search involves structured content, clear service positioning, FAQ schema, consistent keyword usage, and semantic clarity across your website and social platforms.
Does social media help with SEO?
Yes - when captions include clear service keywords, location references, and natural language descriptions of what you do. AI tools now scan social content to understand brand authority and topic relevance.
Do you include keywords in captions?
Yes - our social media content packages included caption keyword optimisation, but naturally. Captions are written for humans first, structured second.
Get Tailored Marketing Support with
Social Media Packages
Social media is usually the first to drop off the to do list... not all packages are equal and being able to strategise across your whole brand is just as important as posting a pretty picture or a Reel. Here's how we can support your brand and business through our social media packages:
Collaborative Social Package
Ongoing social media scheduled in advance, to help you get posting consistently.
Includes:
2 posts per week to Facebook and Instagram, batched and scheduled in advance
1 of those posts each week also shared to your Google Business Profile
Captions optimised for SEO and local keywords to help you show up locally and build brand awareness
Use of Canva templates where helpful (e.g. testimonials) to keep everything consistent and on‑brand
Content focused on social proof, your business and location, stories, and educational/value posts – not hard selling
Client supplied:
You supply photos, videos and visuals
Best for:
Sole Traders, sole preneurs who need consistent posting.
Have post ideas and photos but no time to schedule posts
Investment
$395 per month
Terms
Social Media Posts are scheduled via Metricool
All social media posts are batch processed in advance
Package is valid for 1 month from the invoiced date, no roll overs.
Extras:
Carousels
Metricool Instagram Smart Links set up
LinkedIn posting is available as an optional add‑on for this package if it suits your industry and goals
Strategic Social Package
For businesses who want more momentum and support than the Collaborative package.
Includes:
3 posts per week to Facebook and Instagram
1–2 of those posts each week also shared to your Google Business Profile
Content planned around key pillars: social proof, your business and location, stories, and educational/value posts – keeping hard selling to a minimum
Captions refined so they’re clear and on‑brand
30‑minute monthly strategy and review call to look at what’s working and adjust your focus for the month ahead
Client supplied:
All images, videos and visuals
Content brief to be caption optimised
Best for:
Sole traders and small business owners that have lots of content, testimonials and value to share, but need no time to post
Looking to grow through keyword optimisation and understand that consistently showing up on social media is important for growth
Investment:
$595 per month
Terms:
Social Media Posts are scheduled via Metricool
All social media posts are batch processed in advance
Package is valid for 1 month from the invoiced date, no roll overs.
Extras:
Carousels
Metricool Instagram Smart Links set up
LinkedIn posting is available as an optional add‑on for this package if it suits your industry and goals
Done & Dusted Social Package
Full social media done for you, show up consistently without having to think about it.
Includes:
3 posts per week across Facebook and Instagram, batched and scheduled in advance
2 of those posts each week also shared to your Google Business Profile
Posts optimised for LinkedIn
Content created around clear pillars: social proof (testimonials, sold/done jobs, results), your business and location, stories, and educational/value posts – still light on hard selling
Copywriting and optimisation so posts are clear, consistent and aligned with your local audience
60‑minute monthly strategy and performance review call to see what’s landing and plan the month ahead
Client supplied:
All images, videos and visuals
Best for:
Sole traders and small business owners that have lots of content, testimonials and value to share, but need no time to post
Looking to grow through keyword optimisation and understand that consistently showing up on social media is important for growth
Social Media strategies and how that fits into the broader marketing plan
Investment:
$995 per month
Terms:
Social Media Posts are scheduled via Metricool
All social media posts are batch processed in advance
Package is valid for 1 month from the invoiced date, no roll overs.
Extras:
Carousels
Google Business Profile Optimisation
Website updates
Social Media Canva templates
A one-off onboarding fee of $125 applies to all packages and covers the setup needed to get your socials running smoothly from the start, including access, brand details, content direction and connection to our scheduling platform.
How it works: in 3 simple steps
1. We Plan
Each month starts with a simple strategy check-in so we can map out themes, priorities and the kinds of posts that will best support your brand.
2. You Review
I draft & send your content through for a simple visual sign-off, so you can check that everything looks and sounds right before it goes live.
3. Schedule & Post
Once approved, I schedule & take care of posting so your content goes out consistently without you having to think about it
Want to Go Deeper on Email Deliverability?
If you’re wondering why your emails aren’t landing or why open rates seem off - you’re not alone.
Inbox rules have changed a lot over the past year.
Learn what’s changed, what still works, and how to keep your list clean and your messages out of spam.
Jen Harrap
Overwhelmed in her business, one client handed over her social media to us.
We brought structure, clarity and consistency giving her the breathing space to focus on showing up for her clients. With gentle guidance, she started showing up more confidently in her business too building connection, visibility and trust with her audience.
Let’s get your content sorted.
Simple strategy.
Support that fits; and
Content that actually connects.
Book a free 30-minute chat and we’ll go from there no pressure, just possibilities.
Prefer to email?
Reach out at assist@tailoredvirtualsupport.co.nz
Gallery -
Social Media Design
Designs created in Canva to client's design asthethics, brand voice and brand colours.
Strategic Business Support:
Local SEO and Social Media for Real Estate Agents
