Business Website Design: How to Stand Out From the Competition
Struggling to stand out online?
Here’s the reality: your competitors probably have websites too. Maybe you’ve looked at theirs and thought, “They look more polished than me,” or “I don’t know how to compete.”
But here’s the thing: standing out online doesn’t mean shouting louder or cramming in more features. It means being clear, authentic, and client-focused. Bringing in your Unique Selling Point which is actually YOU!
Where websites blend in (and how to break free)
Same-same design.
→ Templates are everywhere. What makes your site memorable isn’t the theme it’s the way it’s tailored to your business and your story.Generic messaging.
→ “We offer X services” won’t cut it. Flip it to show outcomes: what your clients actually gain by choosing you.Stock photos overload.
→ People connect with real humans. Even one or two genuine photos of you or your team beats ten polished stock shots.No proof.
→ If you’re saying “we’re great” but not backing it up, you blend in. Add testimonials, case studies, reviews - let your clients do the talking.
The power of personality + trust
One of the biggest ways small businesses stand out is by showing the humans behind the business. People want to feel who they’re working with, not just what they’re buying.
This is where I bring my process in: I spend time listening to you, understanding your values, and pulling that through into your site. Because the truth is, a website isn’t just about design. It’s about creating a space that feels like you and that makes clients feel confident they’ve found the right fit.
What happens when your website stands out
When your business website reflects your personality and your value, you’ll:
Attract the right clients, not just more clients.
Make a memorable first impression that sticks.
Build trust faster (because your site feels real, not generic).
Turn casual visitors into warm enquiries.
And the best part? It doesn’t take overcomplicating things. It takes clarity, consistency, and someone in your corner to make it stress-free.
FAQs
Q: Do I need a “unique” design to stand out?
A: Not at all. Even a simple design can stand out if the content is tailored, personal, and focused on your clients.
Q: Can I still use a template?
A: Yes - templates are a smart, affordable starting point. The key is customising them so they look and feel like your business, not like everyone else’s.
Q: Isn’t it risky to be too personal?
A: Not when done well. Sharing your story, values, or even a photo can build trust and make you relatable.
Ready to take the next step?
If you’re serious about showing up professionally online, check out our Small Business Website Design services — simple & stress-free, affordable, and tailored to your business.
Not sure how your site stacks up against your competitors? A quick Website Audit will give you clarity on what’s working and what’s costing you customers.
Missed Part 4? Go back and read Website Design for Small Business: Simple, Affordable, and Effective to see why simplicity is so powerful.
This article is part of my 8-part Small Business Website Design Series:
Small Business Website Design: What You Need to Know Before You Start
Do You Really Need a Small Business Website? (The Answer is Yes)
How to Write Website Copy for Small Business That Converts
Website Design for Small Business: Simple, Affordable, and Effective
Business Website Design: How to Stand Out From the Competition - you are here
What to Look Out For When Moving Your Website to a Different Platform
Why Regularly Updating Your Website Matters (and How It Helps You Rank on Google)
Landing Pages: What They Are and Why Small Businesses Need Them
