Case Study: The Impact of Outsourcing Social Media
Client: A growing service-based business
Duration: November 2024 - February 2025
Background
Before outsourcing social media, this business was managing content in-house, leading to inconsistent posting and lower engagement. They wanted a more strategic, structured approach to maximise their online presence and ensure a strong return on investment (ROI).
The Power of Outsourcing
By bringing in a dedicated social media manager in November, the business was able to:
Maintain a consistent posting schedule with high-quality, engaging content.
Implement challenge-based marketing to encourage community participation.
Optimise content for organic reach and engagement using data-driven strategies.
Free up time to focus on core business activities while ensuring professional social media management.
Strengthen their online presence in a short time, enhancing the all-important know, like, and trust factor that supports long-term lead generation.
ROI & Performance Metrics
Facebook Growth (Nov 2024 - Feb 2025)
Visits: 37% increase (129 → 177)
Follows: 50% growth (4 → 6)
Views: 35% boost (2,300 → 3,100)
Reach: 60% increase (484 → 776)
Link Clicks: 300% jump (1 → 4)
Content Interactions: Slight 2% dip, indicating room for further engagement refinement.
Instagram Growth (Nov 2024 - Feb 2025)
Visits: 27% increase (216 → 274)
Views: 80% surge (18,300 → 33,000)
Reach: 390% growth (2,100 → 10,300)
Content Interactions: 145% increase (141 → 346)
Link Clicks: 600% jump (1 → 7)
Follows: 18% dip, suggesting the need for additional conversion strategies.
Is It Worth the Investment?
By outsourcing social media, this business has seen a significant boost in visibility, reach, and engagement, all while freeing up valuable time. The data clearly shows that a strategic, outsourced approach yields measurable results and a strong return on investment.
In a short time period, we have significantly boosted their social presence, strengthening their know, like, and trust factor, which is essential for supporting lead generation strategies. A stronger reach means more opportunities for incoming qualified leads, ensuring sustainable business growth.
Beyond the Numbers: Laying the Foundation for Future Conversions
While lead conversions haven't surged yet, these metrics indicate a strong foundation for future sales growth. Increased visibility and engagement mean more people are interacting with the brand, becoming familiar with its offerings, and moving through the awareness stage of the buyer’s journey. With ongoing content optimisation, stronger calls-to-action, and deeper audience engagement, this momentum will translate into conversions over time.
Next Steps
Continue refining call-to-action strategies to improve conversion rates.
Strengthen community engagement to increase follower retention.
Build on successful challenge-based campaigns to maintain high interaction rates.
Implement additional lead-nurturing strategies to convert engagement into tangible business results.
This case study highlights how outsourcing social media can deliver real, tangible results—a more visible brand, stronger engagement, and a smarter way to grow online. The impact may not always be instant, but consistent social media efforts pave the way for long-term, sustainable business success.
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