Case Study: Strategic content support for a high performance coach
Every client brings a different challenge, and in this project the challenge was clarity. My client, a Psychic High Performance Coach, had a powerful concept - but no written explanation of it anywhere in her business.
Using Strategic Content Support, I took an 8-minute voice note and turned it into a polished, long-form blog her audience could finally understand, connect with, and return to as a core part of her brand.
From voice note to website authority:
Defining Trauma Coding for a growing brand
How one raw audio recording became the cornerstone of a Psychic High Performance Coach’s online presence
Project overview
Seeing the bigger picture
As I worked on Tabetha’s email nurture sequence, I naturally looked across her entire client journey - her messaging, offers, website, and how new clients begin to understand her work. Being embedded in her newsletters gave me visibility across her whole brand ecosystem.
And because I work closely with my clients and get to know them deeply, I can see patterns, gaps, and opportunities they often can’t identify themselves. It’s something I’m naturally skilled at - understanding how all the moving parts of a business fit together and spotting what’s missing before it becomes a problem.
Identifying the messaging gap
One gap stood out immediately: there was no written explanation of Trauma Coding, the method she created and the foundation of her entire practice.
Why this matters
And because I understood her voice and her work so intimately, I recognised that not having a Trauma Coding blog wasn’t just a small gap it was impacting everything:
her credibility
her SEO
her nurture sequence,
and her clients’ ability to understand the depth of her method.
Connecting the dots across her ecosystem
This is one of the reasons my support becomes so strategic: I can connect the dots between what you say, what you do, and what your business needs in order to communicate clearly, confidently, and in a brand-aligned way.
The recommendation that changed everything
I told her: “We need a blog that defines Trauma Coding. Not just for your website - for your entire brand ecosystem.”
What the client provided
She immediately agreed and sent me one raw 8-minute audio recording -filled with intuitive insight, emotional truth, real-life examples, and the origins of her method.
What I delivered through strategic content support
From one voice note, I created a high-authority written asset that brought clarity, structure, and depth to her brand.
Full transcription - capturing every detail
Clear narrative structure - transforming intuitive flow into cohesive messaging
Brand-aligned writing - preserving her warmth, tone, and intuitive style
SEO optimisation - metadata, URL, headings, layout
Website-ready formatting - skimmable, engaging, client-friendly
Strategic integration - aligning the content with her nurture sequence and bigger brand
A significant part of my work is being able to take raw data - voice notes, transcripts, messy thoughts - and bring it to life in a way that feels polished, brand-worthy, clear, and emotionally aligned.
That’s the difference between content that exists and content that elevates a business.
"A significant part of my work is taking raw data & turning it into something clear, polished and brand-worthy"
The outcomes
1. A foundational website asset
Before: no written definition of Trauma Coding.
After: a defining blog that gives clients clarity, builds trust, strengthens her brand, and becomes a central link across her business.
2. A major reduction in overwhelm
She didn’t have to write, edit, format, shape, or manage content.
One voice note became a fully realised strategic asset.
3. Her voice expressed with complete accuracy
Because I know my clients deeply - their tone, language, stories, values - I can write in a way that mirrors them perfectly. The final blog preserved the emotional and intuitive essence of her work.
4. A blog clients actually want to read
It is skimmable, structured, warm, intuitive, and educational.
Easy to consume.
Easy to connect with.
Perfect for building trust.
5. A long-term SEO asset
She now has
a clean keyword foundation (“trauma coding”),
a clear URL structure,
a strong meta description,
long-form authority content, and
structured headings for indexing
- turning this into a page that supports both discoverability and conversions.
6. Repurposable content across her whole business
From one recording, she gained:
a cornerstone blog
newsletter content
Instagram captions
reel talking points
quotes
story prompts
workshop material and
baseline copy for a future Trauma Coding FAQ.
7. Emotional relief and genuine support
She felt
understood
valued
supported
relieved
confident
seen
safe
This is the impact when someone finally has a partner who recognises the depth of their work and communicates it clearly.
Before and After
Before:
No written definition of Trauma Coding
No SEO foundation
No clarity for new clients
No anchor for her nurture sequence
Content overwhelm
No structured articulation of her method
After:
A clear, compelling, authority-building blog
A foundational SEO asset
A key link for her nurture sequence
A content piece her audience can connect with
Her voice translated into written clarity
Emotional relief and business momentum
Final results
A signature piece of content built from one voice recording.
A blog that defines her methodology, strengthens her brand positioning, and clearly communicates her unique approach.
A long-term SEO asset that supports her entire business.
A written piece that moved her to tears because it captured her work with accuracy, depth, and care.
Strategic Business Support:
Business Management Support
Location
Located in Auckland, New Zealand, remotely looking after small businesses worldwide.
Looking for local Bookkeeping Support? Experienced local Bookkeeper for Silverdale and Orewa Businesses