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Landing Pages: What They Are and Why Small Businesses Need Them

If you’ve ever clicked on an ad or a search result and ended up on a page that felt like it was written just for you, that was a landing page.Unlike your homepage which has to cover everything - a landing page has one clear job: To speak directly to a specific audience, service, or location, and guide them to take the next step....

Why Regularly Updating Your Website Matters (and How It Helps You Rank on Google)

It’s a common mindset: you launch your site, tick the box, and move on. But here’s the truth - websites that sit untouched for months (or years) don’t perform as well.Why? Because Google, and more importantly your clients, are both looking for signs that your business is active, relevant, and trustworthy. A website that looks stale sends the opposite signal....

What to Look Out For When Moving Your Website to a Different Platform

Maybe your current platform feels clunky, too expensive, or just not working for you anymore. Moving can be a smart choice  but here’s what many small business owners don’t realise: it’s not as simple as copy and paste.On the surface, it seems straightforward: shift the content, update the design, and you’re done. But behind the scenes, there are details that can make or break the move. Miss them, and you could lose visibility, confuse customers, or slip in Google visibility....

Business Website Design: How to Stand Out From the Competition

Here’s the reality: your competitors probably have websites too. Maybe you’ve looked at theirs and thought, “They look more polished than me,” or “I don’t know how to compete.”But here’s the thing: standing out online doesn’t mean shouting louder or cramming in more features. It means being clear, authentic, and client-focused.  Bringing in your Unique Selling Point which is actually YOU!...

Website Design for Small Business: Simple, Affordable, and Effective

If you’re like most small business owners, you don’t have a huge budget or endless time to pour into a website. Maybe you’ve looked at competitors with flashy sites and thought, “I can’t afford that.” Or you’ve been told you need endless add-ons, plugins, or custom coding to “do it properly.”Here’s the truth: you don’t need a $20k website to look professional. You need something clear, simple, and effective....

How to Write Website Copy for Small Business That Converts

You’ve got your small business website ready to go but now comes the hard part: the words.Maybe you’ve stared at a blank page thinking “Where do I even start?”. Or you’ve written something that sounds fine… but doesn’t really capture who you are or why people should work with you. It’s frustrating because you know your business is great - but how do you put that into words?Here’s the good news: with the right approach, writing website copy doesn’t have to feel overwhelming. Y...

Do You Really Need a Small Business Website? (The Answer is Yes)

If you’re a small business owner, you’ve probably asked yourself: “Do I really need a website?”With social media, word-of-mouth, and directory listings, it can feel like an unnecessary expense.But here’s the truth- if you don’t have a website, you’re missing out on clients....

Small Business Website Design: What you need to know before you start

Let’s be real!Most small business owners don’t have hours to muck around with their website. You’re busy running the business, keeping customers happy, and juggling a million other things. But here’s the thing: when someone Googles you, your website is the first impression. If it’s clunky, outdated, or just not there… you’ve lost them.Website design isn’t just about pretty pictures and fonts. For small businesses, it’s about trust. A clean, professional site says “we’re leg...

The Sales Myths Holding Back Your Financial Services Business

In the fast-paced world of financial services, there’s a persistent belief that more leads equal more sales. Whether you’re a mortgage adviser, financial planner, or insurance broker, it’s easy to get caught up in chasing new prospects especially when growth targets and competitive pressure are front of mind.But here’s the catch: constantly focusing on new leads can mean you’re leaving opportunities and revenue on the table. The truth is, your next client could already be in your datab...

Case Study: Streamlining Communication & Marketing Workflow at AYU

Running a growing business often means juggling client emails, marketing follow-ups, and systems that rely too heavily on memory. It doesn’t have to be that way. With the right support and a few simple templates, it’s possible to save hours each week  without sacrificing quality or personal touch.Here’s how we helped one small business owner who didn't want to learn more tools reclaim their time, reduce errors and show up more consistently across the board....

How One Business Lost a Loyal Client of Five Years

A long-standing, high-value client who had been with a service-based business for over five years. They consistently paid for treatments every three weeks, spent over $5,000 in total and never missed a payment, paid through Covid even.  Their loyalty stemmed from the strong relationship and trust they had in their practitioner and they were satisfied with the results they were receiving....

Beyond the Basics: How Personal Touchpoints Keep Clients Coming Back (and build your business)

We’ve all been there in business experiencing those quiet weeks, that sinking feeling in your stomach, wondering where the next client is coming from. It’s easy to think the solution is more ads, more discounts more shouting into the digital void.But here’s the truth: research shows it costs five times more to attract a new client than to keep an existing one.So why do so many businesses overlook the small, personal touches that make a client feel like more than just another number?...

CEO Time Explained: Work On Your Business, Not Just In It

It’s easy to get caught up in the whirlwind of running a business — juggling clients, chasing payments, replying to emails, posting to socials, managing systems, and everything in between. But here’s a simple question that can shift everything:...

Stop Letting Clients Slip Through the Cracks (and Take Control of Your Follow-Up)

I recently did a bit of an audit for a tradie client — a sparkie, actually — who came to do some maintenance around our home.   Whilst he was there we started chatting about some potential future work.  It was great, he quoted us on the spot through his fancy tradie app.  We said we would have a think about it… and then we never heard back.No follow-up. No check-in. Nothing.And while we still had him in mind, life got busy (as it does) and as the work wasn't essential w...

What If Selling Could Feel Like Helping? (Because It Can)

Why the “win-win” approach to sales works better (and feels better) for small business owners...

Inbox Management Tips to Save Time and Boost Productivity

Let’s be honest — we all have that inbox.You know the one. The one with 3,456 (or more!) unread emails glaring at you from the corner of your screen like a digital mess you’d rather ignore.If that’s your dirty little secret — you’re in good company.  And you’re not alone.If the thought of opening your inbox fills you with dread, come along with me in this blog post. I’ll show you how to bring it back under control — without spending hours glued to your screen....

Case Study: The Impact of Outsourcing Social Media

Client: A growing service-based businessDuration: November 2024 - February 2025...

Work Smarter, Not Harder: How Automation & AI Save Time Without Losing the Human Touch

Small business owners wear many hats sometimes its just too many. Between admin, emails, client follow-ups and invoicing, it’s easy to get caught up in the day-to-day grind of business and it leaves you wondering why the heck I went into business.  This is not what you love to do!Here's how some simple automation and AI can get you back on track and allow you to focus on doing what you love and back to why you went into business in the first place. Let's dive in!The solution? Automat...

How to Attract and Nurture Clients: Building Strong, Lasting Relationships

In a recession, attracting leads can feel like an uphill battle, but keeping those leads engaged and coming back for more is where businesses often thrive. If you’re struggling to convert leads into long-term customers or maintain relationships, you’re not alone. The good news is that with a strategic, value-driven approach, you can continue to grow and nurture your client base, even in challenging times....

Should You Hire a Virtual Assistant or an Employee?

You know you need help, but what’s the best option? Should you hire a Virtual Assistant or bring on an in-house employee? If you’re drowning in admin, struggling to keep up with customer service, or need marketing support, this guide will help you decide which option is best for your small business....

Top Tips for Getting the Most Out of Your New Virtual Assistant

Here are my top tips to ensure your VA becomes a valuable asset to your business:Define Clear Goals & ExpectationsBefore your VA starts, be crystal clear on what you need support with. Outline tasks, priorities, and the level of responsibility you expect them to take on. The clearer you are, the smoother the onboarding process will be.Start with a Solid Onboarding ProcessAn experienced VA will have their own onboarding process, don't be afraid to ask how they get up to speed to support you.&...